Creativity

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New media is a means of mass communication using digital technologies. There are so many different forms of new media, it is hard to keep up sometimes. Whether you are blogging like me, playing a virtual reality game, listening to a podcast or just tweeting, you are using a form of new media. Since there are so many options, each one fosters tons of creativity differently. Creativity can be both good and bad depending on the point of view that you take.  

In the New York Times article, “Disney Tolerates a Rap Parody of Its Critters. But Why?”, Brooks Barnes writes about how Disney keeps a close eye on all of its content. Disney usually does not approve of making their cartoons explicit or alternating something to change the meaning. If these videos are not harming anyone or the reputation of Disney, they are usually left alone. This specific video put “Crank That” by Soulja Boy over clips of Winnie the Pooh. I ended up watching a whole bunch of videos that utilized this method from The Lion King to all the princesses singing “Single Ladies” by Beyoncé. These postings are known as mash-ups. “…are made by editing together snippets of animated movies and TV shows. The finished products look like music videos in which the cartoon characters do the singing.” Mash-ups are quite popular, as anyone can do them. Nickelodeon’s “SpongeBob SquarePants” even has a version. These edits are made to be fun and entertaining to who ever watches it. 

Disney has not discussed what they consider stealing their content directly. If they do not like or agree with something, they would definitely have YouTube and other media sites take them down. One reason that many of these videos are still up could be that they are entertaining and generate views for Disney indirectly. 

The use of these applications allow people to try new things and just express themselves. This therefore fosters individual creativity. 

Citations:

Disney Tolerates a Rap Parody of Its Critters. But Why? The New York Times, September 24, 2007; available at http://www.nytimes.com/2007/09/24/business/media/24crank.html

Image: https://clipartxtras.com/categories/view/ed026f5bf5f5b73f10295310485c14c3348de790/disney-family-vacation-clipart.html

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